Today marks the beginning of Operation Impact 2023, a national public awareness campaign aimed at making Canada's roads the safest in the world. By promoting safe driving behaviours, we hope to help prevent collisions, save lives, and reduce injuries on our roads.
The Cobourg Police Service (CPS) is committed to keeping our community roadways safe for drivers, passengers and pedestrians through education and enforcement. From October 6 to 9, 2023, CPS and police across the country will be focused on behaviours that put drivers, passengers and other road users at risk: impaired driving due to alcohol, drugs or fatigue, as well as aggressive driving, distracted driving, and driving without a seat belt.
This year's campaign theme - "Take 0% Risk. Be 100% Thankful!" - emphasizes the accountability and the role each driver has to play to support traffic safety on the streets and highways in their community. As you prepare to visit family and friends this long weekend, a reminder to:
• Always Drive sober – plan for a safe ride home or to stay over if you plan to consume alcohol or drugs.
• Give yourself extra time to get where you are going to avoid frustration and reduce the chance of aggressive driving.
• Eliminate distractions by putting your phone away.
• Always buckle up.
Motor vehicle collisions kill about 2,000 Canadians, seriously injure another 10,000 people and injure about 165,000 citizens in this country each year. For more safe driving tips, visit the Ministry of Transportation website mto.gov.on.ca.
Operation Impact is organized by the Canadian Association of Chiefs of Police, under the leadership of the CACP Traffic Safety Committee, in support of Canada’s Road Safety Strategy 2025.